Making Experiences Intuitive, Easier, Simpler.
I love design!
I love solving complex UX puzzles – the tougher, the better.
With 15+ years of global experience designing enterprise SaaS, cloud, and ERP solutions—including those based on SAP Fiori and SAPUI5—I consistently transform complex business processes into intuitive, impactful user experiences that drive measurable business outcomes.
I have thrived in a variety of roles and responsibilities—from guiding, mentoring, motivating, and inspiring teams to deliver superb creative work, ensuring design excellence, to multi-tasking and collaborating with cross-functional teams—including product managers, developers, and business stakeholders—to solve intricate challenges.
I am adept at managing the full UX lifecycle—from discovery and user research to information architecture, wireframes, and prototypes—ensuring solutions align user needs with complex business processes and best practices.